Articles

What I've Been Reading

The only way to create a meaningful and effective marketing strategy is to understand
the industry and the culture of the target market.  So, here's what I've learned.

Over 400 Advertisers Hit Pause on Facebook, Threatening a $70 Billion Juggernaut

What Does it Take to Connect with Consumers Still Stressed by Covid-19?

How Marketers Can Adjust to New Consumer Behaviors

Agency of the Future:

Survival of the Fittest

6 Ways You Might Be Unintentionally Introducing Bias Into Your Marketing Surveys

3 Ways Brands Can Speak the Younger Generation's Culturally Aware Language

Marketing Tech and Data Science Are Essential Building Blocks of Digital Transformation

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

From Disney+ to HBO Max, Streaming Services Are Sprinting to Scale Up